Investor Information

The Investment Case
A high-quality portfolio of ultra-premium mixers which have grown to become an established brand throughout the world’s leading hotels, restaurants and bars
  • Established as a market-leading premium brand in New Zealand and Singapore and rapidly growing brand recognition and loyalty in some of the best hospitality establishments in the US.

  • Winner of eight awards at the prestigious Tonic & Mixers Masters Competition, including 2 Masters Medals (best in category) at The Global Spirit Masters – the World’s most highly regarded series of blind-tasting competitions.

  • Recognised as the #3 Top Trending Tonic and Top Selling Brand (Drinks International Global Survey 2019).

  • A strong commitment to providing a sustainable product, minimising environmental impacts at every stage of the manufacturing process.
Ideally placed to benefit from the increasing consumer demand for ‘premiumisation’
  • Commitment to using high-quality ingredients plays into the fast-growing segment of the beverage industry driven by ‘premiumisation’.

  • The Directors believe that the premium brand equity of incumbents is being eroded as they target a broader audience, leaving a gap for an authentic, high-quality, and ultra-premium brand.

  • Premium-and-above spirits are forecast to increase their global volume market share to 13% by 2024 as consumers continue to favour quality over quantity, including cocktails and high-end sipping spirits – source.

  • East Imperial already has an established presence in place across the Asia Pacific, the US, and within areas of Europe and the Middle East.
A clear strategy to capitalise on the growing demand for premiumisation and a notable shift in consumer consumption at home
  • Multi-channel drive to include on-premise, off-premise, and direct to consumer.

  • Expansion of experienced sales teams and expertise in marketing and operations to drive further growth in the Asia Pacific, the US, and other key markets.

  • Further investment to develop new premium products which capitalise on the global trend of premiumisation.
An inflection point in the profitability of East Imperial
  • Growth in market share, regional expansion and multi-channel development set to drive step-change in revenues over the coming years.
An experienced and ambitious management team
  • Strong leadership under Chief Executive, Anthony Burt, who co-founded East Imperial in 2013 following a career in the advertising industry where he was previously Chief Executive of M&C Saatchi in New Zealand.


  • Other key executives include Andrew Robertson – an experienced CFO, Aaron Kendrick – Global Head of Supply Chain, Matthew Ravenhall – Global Head of Digital, Luke McArthur – Global Head of Creative, and Alex Florian – Head of Sales APAC, Mark Zonghetti – Head of Sales North America.
Shareholder Information
Legal and Commercial Name

The Legal and Commercial name of the issuer is East Imperial PLC.


The Company was incorporated with limited liability under the law of England and Wales on 20 September 2017 with registered number 10973102 as a public company limited by shares under the Companies Act 2006. It is domiciled in the United Kingdom and is subject to the City Code.


Ordinary shares of 1p each with ISIN Number: GB00BMZ1ND56; SEDOL Number: BMZ1ND5 and Ticker: EISB.


The ordinary shares are denominated in Pounds Sterling (GBP).

Issue share capital

The issued share capital of the Company on Admission consists of 298,990,635 Ordinary shares.

Company Announcements
RNS ANNOUNCEMENT - Audited Full-Year Results

02 May 2023


13 April 2023

RNS ANNOUNCEMENT - Notification of Major Holdings

17 February 2023

RNS ANNOUNCEMENT - Pre-Close Trading Statement

07 February 2023

RNS ANNOUNCEMENT - Notification of Major Holdings

13 January 2023

RNS ANNOUNCEMENT - Vietnam Distribution Agreement

08 December 2022

RNS ANNOUNCEMENT - 2nd Price Monitoring Extension

24 November 2022

RNS ANNOUNCEMENT - Price Monitoring Extension

24 November 2022

RNS ANNOUNCEMENT - Appointment of US Bottling Partner

24 November 2022

WH Ireland Research Note

16 November 2022


18 October 2022

RNS ANNOUNCEMENT - Interim results

15 September 2022

RNS ANNOUNCEMENT - China Distribution Agreement

12 August 2022

RNS ANNOUNCEMENT - Pre Close Trading Statement

21 July 2022

Company Announcement - US Sales Team Expansion

12 May 2022


11 May 2022

RNS Announcement - Full year Results

05 May 2022

RNS Announcement - US Distribution Agreement

19 January 2022

RNS Announcement - Placing and year-end update

13 January 2022

RNS Announcement - Directorate Changes and Withdrawal of Requisition

04 December 2021

RNS Announcement - Requisition of Extraordinary General Meeting

17 November 2021

Company Announcement - East Imperial Launches on Amazon Marketplace USA

10 November 2021

RNS Announcement - East Imperial Appoints SUTL Group as Singapore Distribution Partner

05 November 2021

Company Announcement - East Imperial enters the cold-brew coffee market

03 November 2021

Company Announcement - New Head of Sales for North America

01 November 2021

RNS ANNOUNCEMENT - Appointments to new Strategic Advisory Board

19 October 2021

RNS ANNOUNCEMENT - Shareholder Update

30 September 2021


13 September 2021

Interim Management Report

13 September 2021

RNS Announcement - New Supply Agreements

27 August 2021

RNS Announcement - New Supply Agreements

6 August 2021

Result of GM RNS

19 July 2021

RNS Announcement - First Day of Dealing

19 July 2021

Proposed Acquisition of East Imperial Pte. Ltd.

30 June 2021

Result of AGM

15 June 2021

Notice of AGM

20 May 2021

Annual Financial Report

13 May 2021

Holding(s) in Company

08 April 2021

Convertible Loan Agreement

08 March 2021

Half-year Report

07 December 2020

Convertible Loan Agreement

12 November 2020

Result of AGM

09 September 2020

Notice of AGM

14 August 2020

Annual Financial Report - Replacement

31 July 2020

Suspension - Bermele plc

20 July 2020

Possible Acquisition & Suspension from Trading

20 July 2020

Notice of GM

13 February 2020

Placing & Notice of GM

29 January 2020

Second Price Monitoring Extension

25 November 2019

Price Monitoring Extension

25 November 2019

Half-Year Report

31 October 2019

Result of AGM

30 September 2019

Notice of AGM and Posting of Annual Report

03 September 2019

Director/PDMR Shareholding

03 September 2019

Corporate Update & Board Appointment

14 August 2019

Admission to Trading and First Day of Dealings

03 May 2019

Company Directors
Anthony Burt
Chief Executive Officer
aged 51

Mr Burt has a strong brand building background. After leaving the University of Auckland, Mr Burt has spent time working in Japan, the US, and over 15 years in the UK, where he worked in two leading London based advertising and branding agencies. He then returned with his young family to New Zealand in 2009 and was appointed chief executive of full-service agency M&C Saatchi. Mr Burt created the East Imperial story and brand in 2011 and co-founded East Imperial in 2013 in New Zealand. He has been chief executive officer of East Imperial since its formation.

Andrew Robertson
Finance Director
aged 51

Mr Robertson joined East Imperial in May 2018. Mr Robertson is a graduate of Waikato University where he studied a Bachelor of Management Studies. He has held a variety of finance roles in a variety of industries including Air New Zealand, Fletcher Paper and Flight Centre. More recently Mr Robertson has specialised in growth companies and before joining East Imperial he was chief financial officer of a New Zealand based technology start-up company.

Alistair Kenneth McGeorge
Non-Executive Chairman
aged 62

Alistair has a breadth of experience in both public and private consumer facing businesses, including New Look Group, Matalan, BIGW Limited and 11 years at Littlewoods/Shop Direct. He has played a leading role in turning around, managing and growing successful businesses, through ongoing change and developing new routes to market.

Toby Hayward
Non-Executive Director
aged 62

Mr Hayward qualified as a Chartered Accountant with Touche Ross & Co in 1984 and subsequently held a number of senior equity capital market positions in London. Mr Hayward was formerly Managing Director and Head of Corporate Broking at Jefferies International Limited, prior to this he was Head of Oil and Gas Equity Capital Markets at Canaccord Adams. He has also previously held the positions of Chairman and Non-Executive Director at Severfield plc and Non-Executive Director and Interim CEO at Afren plc.


Dr. Abimbola graduated with a law degree from Newcastle University in 1994, qualifying as a solicitor in England and Wales in 2000. She started her career at Wembley PLC, previously a fully-listed company within the entertainment sector, and practised as a corporate/transactional lawyer for 12 years with various law firms before joining the global pharmaceutical industry in 2012. She has since held several senior leadership positions with Roche Pharmaceuticals and Cycle Pharmaceuticals including serving as General Counsel, Compliance Officer, Data Protection Officer and Head of Financial Compliance. The Financial Times has listed her as being one of the top 15 ethnic minority leaders globally and she is also a notable alumna of her alma mater, Newcastle University. In 2017, she was awarded an M.B.E. in the Queen’s birthday honours list for services to diversity and young people. She was subsequently appointed as an honorary Doctor of Laws by the University of Hertfordshire in 2019 for contributions to social and corporate diversity.

Colin Glen Henry

Colin has over 20 years’ experience in retail companies having previously held senior roles at Marks & Spencer PLC, Polo Ralph Lauren Inc and Nike Inc/Umbro Inc as well as other major brands such as Jaeger Ltd, Matalan Group, New Look Group and BIGW. His experience of driving results is in both luxury and mass markets, across buying, brand development, marketing, digital and supply chain.

Executive Team
Aaron Kendrick
Global Head of Supply Chain
aged 42

Mr Kendrick has over 17 years experience in Supply Chain Management at Nestlé in both Australia and New Zealand. He has had various roles over his tenure with key experience in Logistics & Distribution Management, Procurement, Sustainability, Demand & Supply Planning and Sales. Since moving to New Zealand with Nestlé in January 2019 Mr Kendrick has led the Nestlè New Zealand Supply Chain team as Country Supply Chain Manager. Prior to Nestlè, Aaron also worked with Woolworths Supermarkets. Mr Kendrick has a Bachelor of Business (Management/Human Resource Management) from Queensland University of Technology (QUT) and is a Certified Supply Chain Professional (CSCP).

Matthew Ravenhall
Global Head of Digital
aged 39

Mr Ravenhall joined East Imperial in September 2020 following a successful career in the Netherlands and the UAE delivering award-winning projects for top global design/advertising agencies. Mr Ravenhall has worked and understands a multitude of facets of the digital marketing space and has worked on some of the world’s largest brands and government agencies, including; Google, Heineken,, Carrera, Z Energy, UAE Prime Minister’s Office, NZ Ministry of Health and the UK Department of Health and Social Care.

Alex Florian
Head of Sales, Asia Pacific
Aged 39

Mr Florian has over 12 years of experience in the beverage industry, with skills in sales, management, account management, shopper marketing, consumer marketing, and fast-moving consumer goods (FMCG). Mr Florian has had various roles in sales and marketing at Dominion Breweries (Heineken NZ), and Hancocks Wines & Spirits. Mr Florian started at East Imperial in February 2018 as the Head of Sales – Australasia, then transitioned to the Asia Pacific role in August 2019. Mr Florian has Bachelor of Business Studies focused in Marketing from Massey University.

Advisory Board
Stefano Saccardi

Stefano joined Campari Group in 1985, setting up its in-house legal department before expanding his remit to include public affairs, representing the Group in several Italian and European associations and trade bodies. During his tenure at Campari, he was also heavily involved in the Group’s acquisition and integration strategy and held the positions of Managing Director, General Counsel, Business Development Officer until his retirement at the end of 2017. For many years he has been chairman of the Taxation Standing Committee at the European Spirits Producers Association and recently founded Vulcanica Vodka. Stefano also acts as a Board member and advisor to several Italian wines and spirits companies. 

Horace Ngai

Horace Ngai began his career at Procter and Gamble in China (1991-2000), during which he was one of the first marketing pioneers for the company, building the success of its haircare & beauty care brands. Between 2000 and 2018 he held various senior management positions at Pernod Ricard across Asia, with a particular focus in China and Taiwan. Horace was also the CEO for Sichuan Shui Jing Fang Co. Ltd, a listed company in the Shanghai Stock Exchange majority-owned by Diageo, between 2019 and 2020.

Shane Richardson

Shane began his career in the beverage industry over 25 years ago and has gained significant experience in the Asia Pacific region. He was most recently a Managing Director at Coca-Cola Amatil where he led the strong growth performance of the Alcohol and Coffee divisions, delivering five years of consecutive double-digit bottom-line growth. Shane also held a number of positions at Campari Australia where, as one of the Group’s original employees, he was instrumental in setting up the business and leading it to a period of strong market and financial performance.  He has also held several senior management roles within the Fosters business.

Julious Grant

Julious brings 30 years of experience in the wines and spirits industry both within the US and globally, holding senior leadership roles in international sales and marketing including at US Beam Suntory, where he was the Chief Commercial Officer and Bacardi/Brown-Forman House where he was the President / CEO for the UK & Ireland business. He has also held various senior roles within the US, including at Bacardi, Moet-Hennessy, Schieffelin & Somerset, Seagram and Diageo

Martin Reimann

Until 2019 Martin Reimann was the Regional Managing Director for Asia Pacific and India at ultra-premium spirits company Edrington, where he spent 17 years growing the business across markets in Asia. A key contributor to The Macallan’s tremendous growth in Asia, Reimann set up the company’s first overseas office in China and oversaw the building of its wholly-owned distribution capabilities with headquarters in Singapore. 

Palden Namgyal

Mr. Namgyal is the founder and Senior Managing Director of Atlas Advisors, a New York-based investment bank focused on the consumer products sector. Over his 30+ year career as an investment banker, most recently with J.P. Morgan, Mr. Namgyal has advised on more than 200 transactions, including the sale of Quaker Oats (Gatorade) to PepsiCo, the acquisition of Martini & Rossi by Bacardi Limited,  the sale of Miller Brewing to South African Breweries to form SAB Miller and the formation of Coca-Cola Femsa partnership with The Coca-Cola Company to create their first anchor Bottler partnership.

Tanya Clarke

Tanya has over 25 years of international marketing and commercial experience within the beverage sector and has held a number of senior marketing roles in Diageo, both in the Asia Pacific and Europe and with Nestle UK. During her career at Diageo Tanya led the creation of a business unit to scale newly acquired brands to Diageo and was the General Manager of Diageo Reserve, a dedicated luxury selling & activation team for the Reserve spirits portfolio across Europe. Tanya is currently CEO of the award-winning brand, The Lost Explorer Mezcal.

Company Advisors

Optiva Securities

49 Berkeley Square,
London W1J 5AZ,
United Kingdom

Contact: Robert Emmet: +44 (0) 20 3981 4173

Auditors & Reporting Accountants

Crowe U.K. LLP

55 Ludgate Hill


Shakespeare Martineau LLP

6th Floor,
60 Gracechurch Street,


Metro Bank PLC

One Southampton Row,

Financial PR

Brunswick Group Advisory Ltd

Helen Smith +44 (0) 774 398 8983
William Booth +44 (0) 757 080 3442

Document Centre
Change of name RNS

23 July 2021

Financial statements for the eleven-month period ended 31 December 2020

30 June 2021

Financial statements for the year ended 31 January 2020

30 June 2021

Directors’ Report and Financial Statements

30 June 2021

Articles of Association

30 June 2021

Share Purchase Agreement

30 June 2021

Bermele Plc – EISB Prospectus

30 June 2021

Notice of AGM

20 May 2021

Bermele Annual Report and Accounts 31 Dec 2020

13 May 2021

Bermele Interim Accounts 31 July 2020

07 December 2020

Bermele Accounts 2020

31 July 2020

Bermele Interim Accounts 2019

31 October 2019

Bermele Accounts 2019

29 April 2019

Articles of Association

29 April 2019

Bermele Prospectus

29 April 2019